Dove Hospice & Wellness is leading a transformative movement in fashion with a groundbreaking partnership that champions second hand elegance. Spearheaded by renowned Creative Director Olivia Spencer and Doves’ Marketing, E-Comm, and Communications Manager Amy Conlon, this visionary campaign shines a light on the significance of embracing pre-loved fashion while illuminating the global shift towards eco-conscious choices.
Olivia Spencer, a trailblazer with a storied career in both New York and London, infuses this project with a wealth of experience and boundary-pushing expertise. Her work with esteemed brands such as Lavin, Moncler, Mulberry, and Diane Von Furstenberg has garnered international experience, resonating deeply with diverse audiences.
The fusion of fashion and philanthropy lies at the heart of the partnership between Spencer and Dove Hospice & Wellness. Beyond endorsing a charitable cause, the campaign tackles a larger narrative—the surging interest in second-hand clothing, a topic gaining momentum and media coverage on the global stage. The campaign’s mission is to dispel any notion that pre-owned fashion lacks allure, proving that it can rival brand-new ensembles in glamour and charm.
The campaign unfolds with a stellar team orchestrated by Spencer, harnessing the support of New Zealand’s industry leaders. Renowned photographer Olivia Kirkpatrick and acclaimed hair and makeup artist Virginia Carde contribute their exceptional talents. Volunteer models, including Sienna from Unique Models, Matthew from Super, Masako Hylands and Renee Wright, impeccably showcase an array of exclusively sourced second-hand treasures from Auckland’s Dove Hospice Shops.
To amplify the campaign’s impact, Spencer and the team have actively sought media collaboration. They invite support in the form of donated advertising space across print and digital platforms and have amazing support from local press partners such as Verve Magazine, Fashion Quarterly, Ooh Media, Dragon Community Trust, Good Magazine and more!
Dove Hospice & Wellness, alongside Olivia Spencer’s creative leadership, beckons you to join this influential movement. By magnifying the message of sustainable fashion, this collaboration inspires conscious choices that echo positively in our environment and foster a circular economy. Together, let’s embrace a future where fashion transcends boundaries and makes a lasting difference.
